August 13, 2020
olistic wellness, global wellness, health and wellness in general has been privatized and comodified into a $4.5 TRILLION market (GWI 2018). It's 2020. It's time to shift towards collective and community wellness.
It's known that hippies, progressives, liberals, conservatives, and anybody in the the holistic wellness business are chronic misappropriators. Misappropriation isn't just about the feelings of BIPOC when we see our culture being made into a mockery. It's the hurt from cultural and spiritual capitalism. It's the pain, grief, embarrassment, and exhaustion that we experience when our cultures and traditions are stolen, erased, twisted, and taken out of context to be sold back to us at an inflated rate but with a discount in quality. By greedy capitalists who dare call themselves progressive, ESPECIALLY IN A STATE DESIGNED TO BE A WHITE UTOPIA, but have no real interest in providing equity back to the people(s) they exploit to make their profits.
Health foods stores, yogis, gurus, spas, medicine, weed, gardening, therapy, tourism and a plethora of other wellness industry branches are the manifestation of this exploitation. It's an extension of settler colonial violence. It's the same playbook the colonizers went by when they landed on the shores of the Africa and the Americas. Divide, exhaust, dispose of, conquer, and control. Your wellness, your love and light, your 'good vibes only' is seeped in racist and misogynistic toxicity. I've seen how y'all "conscious" folk treat each other.
Sundance and Market of Choice's (along with other health foods stores) decision to silence and ostracize their employees for trying to keep their stores racially accountable is not a good look. Especially in the middle of a pandemic, housing + eviction crisis, unemployment crisis, and a civil rights movement. It further solidifies what I said about misappropriators; they don't care about BIPOC lives, only what they can gain from BIPOC culture.
But it's not too late to change old ways, lead by example, and be an entity of anti-racist change in the community. Stand with your community, support your poor, and provide equity to Black, brown, and indigenous lives